The initiative will have a mobile eye care unit which will help to deliver the message of eye health and also be able to offer vision screening on site. Guy Rippon, Head of the Aston Villa Foundation, said: “There are a number of inequalities between the least and most affluent areas of the country when it comes to children and adults accessing eye tests, so we will be focusing our efforts on the areas around Villa Park in local schools and community settings.

“Poor eyesight can impact on self-confidence, behaviour in the classroom and engagement in learning. This will help us to educate local children and residents about the importance of eye care, as well as undertaking screenings, eye tests and access to free glasses for people who may otherwise not have them.”