Djurgården Mini-camp stadium visit
Djurgården IF and their partners Prioritet Finans invited children from the local primary school, Kungsholmens Grundskola to play football at Tele2 Arena before the first teams game against IFK Gotenberg last week. As part of Djurgården’s continuous work with Mini-Camper programme, the children were invited to play football, have a tour and have lunch together at the stadium.
Djurgården IF are finding great success with their Mini-Camps which are aimed at encouraging kids to take part in physical activity through organised football camps. Each Mini-Camp runs for a duration of 60 mins and is led by instructors from Djurgården Fotboll Club, combining an introduction to football with the discovery of the joy of being physically active but with an emphasis on social skills and fun over competition. The club usually holds three Mini-Camps a day with between 30 and 60 kids each session, depending on the size of the playing ﬁeld. In 2018, the programme engaged with approximately 5500 children as well as their parents and teachers and has only received positive feedback from all. Some participants have gone on to join the clubs youth football system and many have become interested in going to watch the first team games with their families.
The Djurgården Football Club CEO, Henrik Berggren, summed up the Mini-Camps programme and it’s success:
“Djurgården is a club for men and women, boys and girls and our Mini-Camps introduce football to children in the city of Stockholm. We know football, it’s our core business, and the Mini-Camps are a perfect match where we as club can use our brand’s attractiveness, our instructors’ knowledge of football, and our partners’ growing interest in social responsibility to help schools to physically activate their children. It’s a win-win for everyone involved. The positive feedback from all involved has been overwhelming.”