GREENFOOT Webinar: Crowdfunding and CSR in Sport

9 June 2021

GREENFOOT Webinar: Crowdfunding and CSR in Sport

GREENFOOT’s initiative and the potential of crowdfunding, energy efficiency and sustainability projects in sport were presented in an interesting webinar by renowned experts, backed by some of the most forward-thinking organisations in the field. Held with the vision to foster financial sustainability and reform how fans & supporters engage with their favourite clubs, GREENFOOT aims to advance energy transition within football itself by utilising efficient means of green architecture.

The interactive webinar, moderated by Matthew Campelli, who is the founder of The Sustainability Report & director of sustainability for Touchline, began with a crowdfunding & sustainability-focused questionnaire – to give an insight into the participants’ respective standings regarding the main topics of the day.

The GREENFOOT webinar was graced by three expert panelists who demonstrate extensive experience in the fields of crowdfunding, energy and sustainability.

Beginning with Oliver Gajda, the CEO of Eurocrowd, the webinar aimed to start off on a high note – zeroing in on key concepts within the realm of crowdfunding in the European market. Several topics such as the crowdfunding integration process, its benefits and the overall market in the continent. The applications of crowdfunding within sports were also highlighted.

Next up, Christopher Grätz, the founder of Kapilendo –  market leader in digital crowdfunding finance, gave an overview of the company and how an interesting transition between crowdfunding and crowdlending can be achieved, taking the German football league (Hertha BSC, Karlsruher SC) as an example. Digitalisation played a key marker in this presentation.

Finally, Valery Prunier, Open Innovative Director at one of Europe’s largest low carbon energy companies, EDF, gave his insights on crowdfunding in the energy sector as whole taking examples of success stories within the initiative. As part of the GREENFOOT framework, EDF is on a mission to target the sports ecosystem, as explained in the final presentation of the webinar.

Interesting and innovative concepts were at show in the webinar, which ended with the three panelists answering questions that were asked by participants to get a clearer picture of the whole project. The mission of the webinar was to impart information regarding crowdfunding and sustainable energy within sports & the football ecosystem in particular, as it is a unique medium to engage supporters and communities at large.

“With a crowdfunding campaign, the beauty is that everybody wins. It is a creative way to engage football supporters.”

Valery Prunier, EDF

Football has the power to contribute to the development of society as a whole, given the society plays a part in making it happen.

Webinar recording

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Guided by Jed Cohen, Senior Expert & Project Leader at the Energy Institute, Johannes Kepler University in Linz, Austria, the initiative has witnessed positive coordinated efforts with the help of partners such as EFDN, the football federations of France, Azerbaijan and Ireland, EDF, EURACTIV, European Crowdfunding Network and energy experts RINA. The EU funded project made its appearances at the 14th EFDN Conference and 15th EFDN Conference. The webinar held on 8 June 2021 provided invaluable insight on the progress made since then and the things to come.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 893858. The sole responsibility for the content of this website lies with the GREENFOOT project. It does not necessarily represent the opinion of the European Union.


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