PAOK Fans Join Forces to Raise Breast Cancer Awareness
EFDN member PAOK Action invited fans to back a local event dubbed the “Leap for Life Thessaloniki – Sail for Pink” held on 8 October which sought to raise awareness about breast cancer and its prevention. Fans were urged to register as individuals or groups.
Supporters were called to get behind the campaign by donating money, buying event t-shirts and posting on social media to raise awareness about the event. They could also create their own groups (with a minimum of 10 members) in the following manner:
- Name the group a name and invite as many friends, relatives and acquaintances as possible.
- Add the details of all of your team members via a form available on https://almazoisthes.gr/ forwarded to email@example.com.
- The group would receive a collectible T-shirt as a gift from «Leap for Life Thessaloniki».
- Take group photos wearing the t-shirts wherever and share on social media during October which is breast cancer awareness month using #almazoisthessalonikis, #Sailforpink and #PAOKAction!
Breast Cancer Awareness Month, marked in countries across the world every October and helps to increase attention and support for the awareness, early detection and treatment as well as palliative care of the disease. There are about 1.38 million new cases and 458 000 deaths from breast cancer each year (IARC Globocan, 2008). Breast cancer is by far the most common cancer in women worldwide, both in the developed and developing countries. In low- and middle-income countries the incidence has been rising up steadily in the last years due to increase in life expectancy, increase urbanization and adoption of western lifestyles (WHO).