VfL Wolfsburg fanshop is CO2 transparent
VfL Wolfsburg is setting new standards in CO2 transparency. In order to raise awareness on the topic of climate protection, VfL will publish detailed CO2 information in cooperation with the start-up Yook for merchandise and ticket sales in the Wolves’ shop. This integration of CO2 information in the online shop should enable more sustainable consumption.
How much CO2 is produced per product?
Anyone who shops in the Wölfeshop from now on will find out that travelling to a home game by car results in an average of 9 kilograms of CO2 or that a fan scarf causes 2.5 kilograms of CO2 through production and shipping. With one click in the ordering process, fans can directly offset the CO2 emissions of their purchases. Climate compensation is based on a combination of international forest protection and regional reforestation. For Nico Briskorn, Head of Corporate Social Responsibility at the Green-Whites, this is an ideal way to raise awareness for the issue of climate protection: “You can’t change what you don’t know about. Therefore, we create CO2 transparency and can thus take more targeted climate protection measures and enable our fans to join in with just one click.”
The carbon footprint software of the Hamburg-based start-up Yook is linked to VfL’s online shop via a digital interface and always provides up-to-date figures on the carbon footprint of selected products as well as the journey to the respective match venues. Yook has developed a self-learning algorithm that intelligently links product, market and CO2 data and automatically determines and visualises the CO2 footprint of an order based on scientific principles.