Aston Villa Foundation – Kicks

Project details

United Kingdom
Aston Villa Foundation
Social Inclusion

Aston Villa Foundation – Kicks

Kicks is the flagship Premier League community programme delivered by the club. 

The initial aim of the programme was to bring communities together and engage young people from ‘at risk’ geographic areas in positive, constructive activity.

The Aston Villa Foundation’s programme engages with over 1,400 participants each year.
The programme is funded through a central partnership between the Premier League and Sport England.
Emphasis is on working with young adults aged 14+ from areas of the city vulnerable to crime and anti-social behaviour and nurture them in a range of positive sporting and healthy lifestyle activities – principle of which is football.

Our Kicks programme has expanded across Birmingham with sessions taking place in a diverse number of communities.

The aim is to increase the number of young people developing a sporting habit for life and to create youth-led responsive projects with a culture of volunteering.

The programme has evolved to offer even greater opportunities for female participation.
At a local level the club is partnering with West Midlands Police. The force has been a strong proponent of the Aston Villa Kicks programme.

A key aspect of this relationship is to break down barriers between the police and young people and encourage participation into the programme as a means to combat crime and anti-social behaviour.
If you are interested in joining the Kicks programme and would like to find out where your nearest Kicks sessions take place, please contact Michael Wynter on 0121 327 2299 or email

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