Fortuna Verbindt – Football Memories
Fortuna Sittard is more than a football club. They are in the heart of their local community and they believe it is important to create value off the field as well. Under the name ‘Fortuna Verbindt’ (Fortuna Connects), Fortuna Sittard fulfills the social role that fits and belongs to a professional football club at the highest level in the Netherlands. Fortuna Sittard makes a recognisable, and positive contribution to the welfare and quality of society in the regions of South and Central Limburg. With its social policy, the club wants to play a binding role in society. The organisation is there to impact people’s lives, especially the ones who have, due to different causes, less chance of getting quality in life.
Fortuna Sittard is a club for everyone, regardless of origin, religion, social situation, status, or disability. Through football and Fortuna Sittard as a unifying force, we as a club want to reach different target groups in the region. And to make a positive contribution to society.
Like several other clubs in the Dutch Eredivisie, Fortuna Verbindt invites elderly people with beginning forms of dementia to the stadium. Here they use old pictures and attributes to start conversations about the history of Fortuna Sittard. Together with the participants they also go to the stands and to their museum, which is located in the stadium.
Reliving football memories together. That is the essence of Football Memories. Senior citizens meet in the stadium and, under the guidance of volunteers, reminisce about the rich football history of their favourite club. Each session lasts 90 minutes with a 15-minute tea break, just like a real football match. For many participants, social interactions such as these are no longer a matter of course.