CUES in Action

22 February 2024

CUES in Action

Fostering a significant Triple Change concerning culture, the food value chain, and policy in the food system is crucial for ensuring that sustainable food is desirable and trustworthy for consumers. To address the urgent need for a more sustainable food system that benefits the environment, society, and the economy, CUES (Consumers’ Understanding of Eating Sustainably) aims to promote the Triple Change by co-designing scientific methods and approaches to convey sustainability-related information. This is intended to guide consumer knowledge and behaviour, as well as identify persuasive cues to effectively encourage sustainable consumer behaviour.

EFDN and twenty other participating organisations will develop nine interventions and a series of policy dialogues through a multi-actor participatory approach. This innovative approach goes beyond the state-of-the-art by addressing the complex interplay of factors in the food system and actively involving consumers, food value chain actors, and policymakers. The learning community, communication and behaviour change toolkits developed by CUES aim to remove the bottlenecks in current practice with respect to informing, motivating and engaging consumers. The goal is to reach at least three million consumers, increasing their consumption of sustainable food.


The first CUES EU Project Symposium will take place on the 8th of March 2024, at Erasmus University Rotterdam.  This symposium explores the innovative approaches, unveiling how CUES is shaping a new reality where sustainable eating is the norm. Registration possible through the following link:


  • Erasmus University Rotterdam
  • Heidelberg University Hospital
  • Catholic University Leuevn
  • Wageningen University
  • Stitching Fair Trade Advocacy Office
  • University of Valencia
  • Kisleptek HU
  • Tecnoalimenti SCPA
  • Faculty of Economics and Business at University of Zagreb
  • European Football for Development Network
  • Opendot SRL
  • Loki Foods EHF
  • Federacao Portuguesa Dos Bancos Alimentares Contra A Fome
  • Future Intelligence Ervena Tilepikinoniakon Ke Pliroforiakon Systimation EPE
  • Tudatos Vasarlok Kozhasznu Egyesulete
  • Q-Plan International Advisors PC
  • Kentro Prostasias Katanaloton Kepka
  • Iclei European Secretariat GMBH (Iclei Europasekretariat GMBH)
  • Asosiacion de Usuarios Financieros-Asufin
  • Eindhoven University of Technology
  • EIT Food


The CUES EU Project is co-funded by the Erasmus+ Programme of the European Union.

More information about the project here.


DFB – Football United Against Racism

The German Football Association (DFB) is the association of the 21 national associations, 5 regional associations and the league association ...

DFB Foundations Programmes

The DFB Foundation Egidius Braun and the DFB Foundation Sepp Herberger realise and support social and socio-political initiatives ...