Werder Bremen works strategically for more sustainability

16 December 2021

Werder Bremen works strategically for more sustainability

SV Werder Bremen is strategically aligning its actions for more sustainability in the future. The results of a materiality analysis, which was commissioned by SV Werder Bremen, serve as a basis. The sustainability strategy of the Green-Whites will be developed as part of the ongoing strategy process.

Green-white and green – it fits! For many years, SV Werder has been involved in various projects for more climate protection: whether it is the photovoltaic system at the wohninvest WESERSTADION, tickets that entitle the holder to travel by public transport, the complete switch to green electricity in all halls and stadiums, or the fan shop that has been awarded the title “fair and sustainable”. These initiatives and campaigns are now being strategically bundled.

“For us, sustainability in its three dimensions of ecology, economy and social issues is not only an important part of our social responsibility, but also an essential component of our corporate strategy. We want to act sustainably! This is one of our central strategic goals that we have set ourselves in order to position the association for the future”

Dr Hubertus Hess-Grunewald, President and Managing Director

Together with his managing director colleague Klaus Filbry, Dr. Hess-Grunewald attended the general meeting of the German Football League (DFL) in Frankfurt am Main on Tuesday. There, sustainability was adopted as a binding licensing criterion from the 2023/2024 season.

“We expressly welcome the decision that has been taken and look forward with hope to the content. We are well prepared through the measures that have been initiated and the strategic approach.”

Dr Hubertus Hess-Grunewald, President and Managing Director

Werder has been active with social programmes since 2002, and in 2009 the SVW became the first Bundesliga club with its own CSR department. In 2020, the Green-Whites not only received the UEFA Grassroots Award for years of social commitment, but also underwent their first sustainability certification together with five other Bundesliga clubs. With the “sustainClub Silver” status achieved, the club is one of the pioneers for sustainability in German professional sport.

“The certificate and the materiality analysis were important assessments of the current situation for us, with the help of which we can focus on concrete short- and medium-term actions on the one hand, and on the other hand think about sustainability holistically in all areas of the company.”

Anne Laufmann, Director of CSR Management at SV Werder

The materiality analysis was submitted as part of Svenja Edelmann’s Master’s thesis at Bochum University of Applied Sciences. It identifies the relevant topics of internal and external stakeholders of SV Werder Bremen. As a consequence of the survey, Werder is currently creating a carbon footprint of the company’s activities.


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