UNDP – the SDG’s and sport – 9th EFDN Conference

UNDP – the SDG’s and sport – 9th EFDN Conference

The Sustainable Development Goals (SDGs) otherwise known as the Global Goals, are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity.
These 17 Goals build on the successes of the Millennium Development Goals, while including new areas such as climate change, economic inequality, innovation, sustainable consumption, peace and justice, among other priorities. The SDGs work in the spirit of partnership and pragmatism to make the right choices now to improve life in a sustainable way for future generations. They provide clear guidelines and targets for all countries to adopt in accordance with their own priorities and challenges of the world at large. The SDGs are an inclusive agenda.
In this presentation, given at the 9th EFDN Conference, the UNDP Nordic office introduced the SDGs and provided examples of how sport organisations can bring their CSR programmes in line with the SDGs. The presentation also provided knowledge on how European football can contribute to making people, such as heir fans, more aware of the SDGs.
The UNDP is no stranger to football. Football legends and UNDP Goodwill Ambassadors Zinédine Zidane and Ronaldo helped kick-off 11 international Matches Against Poverty since 2003 that raised over 4 million US dollars to help eradicate out poverty worldwide.
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