Betis Raises Awareness Through Environmental Action!
Real Betis and a partner are launching, together with ICONICA, initiatives to promote sustainable transport, the use of reusable cups and the festival’s carbon footprint will also be measured.
Forever Green continues to grow beyond sport and adds a new ally in the world of culture. Real Betis Balompié and Icónica Sevilla Fest have joined forces to raise awareness through environmental actions, around the development of the Festival.
Icónica Sevilla Fest and Forever Green will promote the use of sustainable transport, providing spectators with promotional discounts on Lime electric scooters and the use of reusable cups with the presence of the Real Betis sustainability platform. In addition, videos about the Festival and Forever Green’s actions will be shown on the screens both before the home matches of the Real Betis team and in the minutes before the start of the concerts.
In addition, and as a new measure in the cultural world, Icónica Sevilla Fest will also measure its carbon footprint in order to ensure that future editions of the festival will have a lower environmental impact on the city. It should be noted that ICÓNICA Sevilla Fest is an event with respectful and friendly lighting throughout the historic site that hosts it, the Plaza de España in Seville, the masterpiece of Aníbal González, through the use of LED lights.
At the signing of the collaboration agreement, Javier Esteban, director of ICONICA Sevilla Fest, expressed his satisfaction with ICONICA’s commitment to sustainability, thanks to the support the Festival receives from Real Betis Balompié and Forever Green. As expressed in previous appearances and press releases, ICONICA wants Seville to be a flagship for music, culture and tourism, but all this can only go hand in hand with correct environmental actions, taking care of the space that hosts the Festival, the Parque de María Luisa and the Plaza de España, a place that is a hallmark of the city, both in terms of heritage and for the important lung that it is for the city.
“Musical events, like sporting events, have a great impact on the mobilisation of people, so they are a great opportunity to involve the public in initiatives as necessary as the one the Festival is launching, joining forces in its common goal with Forever Green and against climate change, which is already affecting us as a society. We are facing an emergency and we all have to join forces”.Rafael Muela, manager of the Real Betis Balompié Foundation
Real Betis’ environmental sustainability platform, which already has several worldwide recognitions and more than 70 collaborations, adds a new collaborator in the world of culture, along with the Seville European Film Festival, the Concert Music Festival or the Spanish film Héroes de Barrio.