15 October 2020


The European Football for Development Network (EFDN) will host its 14th Conference from 9 to 11 November online. The three-day event will be the largest gathering of Community and Social Responsibility (CSR) in football experts across Europe.

Conference participants will discuss challenges like the impact of Covid-19 on CSR, fundraising, gender equality, racism, social inclusion sustainability and youth crime. There will be presentations and panel discussions delivered and moderated by industry experts. The conference will also officially conclude the 2020 #Morethanfootball Action Weeks. Four organisations will present their shortlisted project and one will win the More Than Football Award and a fully branded mini-pitch sponsored by Musco Lighting.

Register now and meet CSR experts from more than 90 European clubs, leagues and FAs.


EFDN is assembling a stellar cast of speakers for the conference. Top experts in the field of CSR within European football will present on a variety of issues and highlight the successes of their various programmes.

Karin Heri, Head of sustainability and Malmö in the Community. She will speak about the “Grundskolefotboll mot rasism” programme. The initiative started as a branch of Malmö FF’s tournament “Football against racism” and has grown into a large meeting place for Malmö’s schools. Karin is currently scaling the Malmö FF initiative ‘Careerday with Football’ to other clubs in the Swedish top flight as well as being project manager for a national capacity building project about social entrepreneurship and impact measurement.

Justin Coleman, Co-Founder & Chief Operations Officer at Alliance of Sport, in Criminal Justice. He will present on ‘From Theory (of Change) to Practice’ and demonstrate how a unique Sport and Criminal Justice Sector-wide Theory of Change can shape the development and delivery of best practice Sport for Development in Criminal Justice. He leads in the community of practice, research development, programme design, service delivery, monitoring and evaluation. 

Nicole Wilde, Saints Foundations’ Marketing and Media Manager and Greg Baker, Head of Saints Foundation. They will both present on how the foundation has refocused its strategy and purpose. Greg’s and Nicole’s session will explore how the Foundation turned their new strategy into something that is easy to understand for all, including their own staff team and demonstrating their commitment to the local community. They will also focus on how they have launched this publicly through an integrated marketing strategy, embraced by both the Foundation and the club, finalising on what their next steps in the process are.

Matt Mead – Sphero Sports Partnerships Manager. He will present a talk entitled ‘Fostering a passion to learn STEAM skills through football, coding and play!’ touching on science, technology, engineering and mathematics (STEM). Matt now leads the exciting new venture, a bespoke programme built to inspire and educate sports foundations, community organisations and students via sport and STEAM via hands-on, meaningful learning experiences. 

Maria Vallés – General Manager, Barça Foundation. She will present on their work relating to Sustainable Development Goals (SDGs) at the virtual conference. Maria has been the General Manager of Barça Foundation since May 2016. From 2012 to 2016, she was the Director of Corporate Development at the Vicente Ferrer Foundation and member of the Board of Directors at Doctors Without Borders Spain.

Dr. Jed Cohen, Ph.D. and Fabrizio Tavaroli – GREENFOOT project. Their two-part presentation will see Dr. Cohen givie the first part on the crowdfunding concept behind the GREENFOOT project and the motivation for football clubs to follow the project and implement its concept. The second by Fabrizio will showcase the state-of-the-art energy savings technologies available for football buildings and how these can help clubs save money, improve local air quality, and present a sustainable corporate image.

Bas Schreurs – Manager, FC Twente Scoren in de wijk. Bas will present the “Supporter van Elkaar / Support of Each Other” programme which won the ‘Best Community Programme Award’ in the Netherlands in 2019. The programme has an integrated approach: the focus is on families, not individuals. He will be discussing the mix of sport, culture, health, and participation.

Ian Boyd, Chief Executive and  Sam Crawford, Head of Income Development – Notts County FC Football in the Community. Their presentation will include a brief description of some of the history of the 105 years old Portland Leisure Centre. Ian and Sam will also describe how they use the centre through the club’s charitable work; including how this plays a key role in their new business strategy 2020-2024. They will discuss some of the challenges of operating a commercial enterprise, also, describing the many benefits of running the center. They will finalise with how they measure impact and what success looks like for Notts County FC Football in the Community.


Clubs, leagues and FAs and their community organisations from all across Europe have signed up already. Meet CSR professionals from organisations like Barça Foundation, LFC Foundation, LFP, PAOK FC, Everton in the Community, FC Schalke 04, Irish FA, SL Benfica, Bayer 04 Leverkusen, Valerenga and Standard de Liege.


The EFDN Conference Online Platform will give participants all the information and tools they need to maximise their event experience. After event registration, they will receive login details allowing one to register on the platform and right away begin to network with other conference attendees. One can view individualised agenda on the platform, visit multiple live streams, take part in various break out sessions and organise one-on-one meetings with other conference attendees. The platform also provides the opportunity to download presentations and to watch the previous broadcasted live-streams of the event.


EFDN members have the opportunity to request up to four free tickets as part of their membership packages. Representatives and staff from other clubs, leagues, FAs, and their community organisations can book a ticket at a subsidised rate of just 35 Euro. Please read the information on registration fees and payment methods.

All those who registered for the postponed March edition will be required to register again. Those who had paid for a ticket can either use the ticket for the next face to face EFDN Conference in Budapest, Hungary scheduled for March 2021 or request to receive the money (minus transaction fees).

To register and make payment for non-EFDN member make payment through the Registration Fees and Payment page. The delegate passes include conference participation and access to the EFDN Conference App.


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