Hundreds of Bubbles instead of Smoke

1 June 2022

Hundreds of Bubbles instead of Smoke

On World No Tobacco Day, Club Brugge welcomed Generation No Smoking and a group of fifth-grade students to the Jan Breydel Stadium. Here the “I’d rather blow bubbles than smoke” campaign of Generatie Rookvrij was kicked off.

It is no secret that children look up to their idols and copy what they do. Therefore, it is important that well-known sportsmen and women, including football stars such as Brandon Mechele and Tessa Wullaert, set the right example for this generation to grow up smoke-free. With this campaign, Generation Smokefree wants to commit to making the grounds of all sports clubs in the country smoke-free.

Since 2014 the Jan Breydel Stadium has been a smoke-free stadium and therefore the ideal setting to kick off this campaign together with some 20 pupils who were allowed to blow bubbles at the edge of the pitch. Because of course, they would rather blow bubbles than smoke.

By making sports venues smoke-free, sports clubs prevent children and young people from coming into contact with smoking in this way, thus helping to prevent them from seeing smoking as a normal and pleasant part of life.


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