New funding opportunity

MatchWornShirt generates new income for club-designated charities by auctioning off the match worn and autographed shirts of the entire playing squad (11 + 3 subs) from special matches (such as a derby, top of the league clash, finals/semi-finals, European matches etc).  The proceeds of each auction are donated to club-designated charities.  This creates a new and recurring funding model with a substantial impact on the budgets of the foundations.

MatchWornShirt team work directly with clubs to manage the whole fundraising process from shirt collection to online auction – creating unrivalled buzz & excitement as buyers bid live on our platform. We ensure kits are thoroughly assessed, authenticated and quality assured, so our shirts can stay real, timeless and yours forever.

Memories fade. Match worn shirts are forever.


The auctions are real-time and begin at the kick off of the specific game until the closure of the auction 4 days later.  This enables fans to place a bid on the shirt of their favourite player in the heat of the moment and creates a new and interactive fan-experience in- and outside of the stadium.  The platform is designed to create a perfect user experience on every device to make sure that customers can place bids at the click of a button, regardless of where they are.

MatchWornShirt’s team is well aware of the fact that clubs have more than enough on their minds on matchdays.  That’s why MatchWornShirt takes care of the whole auctioning process from start to finish.

Why MatchWornShirt?

MatchWornShirt takes all work off your plate and are an expert in hosting shirt auctions for clubs and foundations. Having raised over 9.2 million euros for charities so far together with 270 partner clubs, a database of 80,000+ shirt collectors and an individual shirt record at €55,019 MatchWornShirt knows how to maximise fundraising potential.

As all work is taken care of by MatchWornShirt, Foundations can focus on what really matters: their work in communities.

Their services include:

  • premium video content production by MM8 Agency (e.g. Martin Garrix, David Guetta);
  • online and offline marketing;
  • branding and styling club page on;
  • iFrame / API integration in club website;
  • customer service and experience;
  • payment handling and collection guarantee;
  • custom framing service;
  • shipping and insurance;
  • aftersales.