Football in the Community
The KAA Gent CSR Foundation ‘Football in the community’ (vzw Voetbal in de stad) creates with KAA Gent social value for the people of Ghent, using the acquiring power of football in the city and the football stadium infrastructure for the benefit of the local society. The close cooperation between the City of Ghent and KAA Gent to complete the new footall stadium resulted in this social collaboration.
Since 2009, vzw Voetbal in de stad [Football in the Community] has been a unique public-private collaboration between the club, the local government and KAA Gent supporters. The club of KAA Gent is very much aware of its social responsibility and acts accordingly. In that respect KAA Gent is much more than a football club. In 2014-15 this social engagement was also incorporated into the new ‘mission statement’ for KAA Ghent: “KAA Ghent is a proud and distinctive club that chooses cooperation and sustainable success. An association that considers social responsibility important as well as a club where everyone is welcome.”
Football in the Community develops and supports a large number of projects benefitting society, youth football and solidarity between the club, local residents and supporters. A few examples of community projects: the Buffalo Cup school football tournament, social football for the homeless (KAA Gent Homeless Blue White), employment care for psychiatric patients (Buffalo Bustels), campaigns against homophobia, discrimination, racism and so on. The club also provides a space inside the stadium for the supporters and social projects: the KAA Gent Community Centre.
Our social activity is also reflected in the excellent accessibility of the stadium for people with a physical disability and our encouragement of sustainable supporter transport. Under the motto Velo Buffalo, around 2000 KAA Gent supporters arrive at the stadium by bike for every match.