Project details
Liverpool FC Foundation – #iwill campaign
The #iwill campaign is a UK-wide campaign, set up in November 2013 by its coordinating charity Step Up to Serve, which seeks to increase participation in social action by young people aged 10-20.
Social action is defined as volunteering, campaigning or fundraising. Its goal is to increase the numbers of young people engaged in social action by 50% by 2020, meaning that 60% of all young people would be regularly engaging in social action by that time.
Just 5% of adults think that young people today are very likely to take part in social action and only 4% selected “selfless” from a list of adjectives to describe young people today.
In fact, 60% of young people have taken action to help other people or the environment in the last year.
As our society faces a number of pressing challenges, we cannot afford to dismiss young people with lazy stereotypes. Nor can we overlook their contribution towards making our country a better place.
That’s why the LFC Foundation, as a partner of the #iwill campaign, is celebrating #iwill Week.
#iwill Week is an opportunity to shout about the positive change young people are creating in communities across the country, as volunteers, mentors, campaigners – and much more.
There are 13 different schools that are engaging in the LFC Foundation’s #iWill Week, with a schedule 20 activities planned by the groups to address numerous topics of interest the youngsters have chosen.
This includes; Mental Health Awareness, Homelessness, Poverty, Elderley Isolation, Environmental Pollution, Knife and Gang Crime, Racism & Hate Crime, Domestic Abuse, Animal Cruelty, Vandalism, Bullying and Youth Voice.
